Activia wanted to increase awareness and recall of its product, so we brought their internationally famous 14-day challenge to the UAE.
The thing is… most people would not expect to be able to master a new sport, learn a new language, or improve their fitness in just 14 days. However, improving gut health is a more achievable goal.
It was a success. We helped increase awareness for the brand, and it also generated a lot of positive buzz on social media. The campaign included three digital films, static visuals, a microsite, and on-ground sampling activities.
Jorge The Creative 