To celebrate the Bank of Bahrain & Kuwait’s 50th Anniversary, we created a brand manifesto video that celebrated the bank’s track-record in innovation.
Under the theme ‘Innovation in Action’, we set the tone for the brand’s positioning for the future. Customer-focused, value-driven and restless in its pursuit of providing a better life for the community.
Here’s to the next 50 years.
The video was produced by Talking Pictures and directed by Paulo Ares.
The campaign was complemented with a set of still assets, adapted to OOH, press ads, branch posters and social media.
Jorge The Creative 