British Red Cross

For the Cannes Young Lions 2016 competition, the challenge was to change young people’s attitudes towards refugees in the UK using a digital platform. I came up with an immersive game where the main character is a Syrian refugee trying to make up its way to the UK.

This idea was created and submitted in just 24 hours. Run for Your Life was shortlisted for the Cannes Young Lions, from over 4,000 applications.

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