Shamsaha


I helped rebrand Women’s Crisis Care International (WCCI) to Shamsaha. They are the first crisis support program in the Middle East, helping victims of sexual abuse, violence and discrimination.


I also created their launch campaign, It’s Not OK, with a ‘zero-budget’ video produced by I Heart Film, starring the organisation’s advocates and volunteers.


The new brand and launch campaign was unveiled in a fundraising gala event.

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