Shamsaha

I helped rebrand Women’s Crisis Care International (WCCI) to Shamsaha. They are the first crisis support program in the Middle East, helping victims of sexual abuse, violence and discrimination.

I also created their launch campaign, It’s Not OK, with a ‘zero-budget’ video produced by I Heart Film, starring the organisation’s advocates and volunteers.

The new brand and launch campaign was unveiled in a fundraising gala event.