University of Technology Bahrain


After a few years of successful operation in Bahrain, the University was seeking to reinvent itself as a higher learning institute, focussed on technology. Our task was to provide creative support to the University’s new owners and transform their identity into a fit-for-purpose, highly technological and ownable visual expression.

Following a successful rebrand from AMA to UTB, we created a launch campaign inspired the transformation power of technology & human potential.

The launch video “The Next” introduces the new brand identity, with a new, bolder & more modern tone of voice.

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